The use of artificial intelligence in elections: boosting content, mass triggering of fake news and abuse of power

Abstract

We live in a network society where digital platforms are the new place for political debate. Social media revolutionized human communication, including politics. The article is divided into three parts. The first is a general approach to the impacts of artificial intelligence on election campaigns, especially election advertising. Then, we study two main ways of using AI: (1) the issue of boosting and (2) the issue of configuring the abuse of power based on the dissemination of false news for electoral purposes. The study also seeks to privilege the recent jurisprudential construction of the Brazilian Superior Electoral Court on the subject.